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Buzzfeed splits - but both halves get custody of video

Buzzfeed splits - but both halves get custody of video

Buzzfeed is restructuring by splitting into entertainment and news divisions. CEO Jonah Peretti makes an interesting point:

Having a single ‘video department’ in 2016 makes about as much sense as having a ‘mobile department.’ Instead of organizing around a format or technology, we will organize our work to take full advantage of many formats and technologies.”

Video has become so prevalent in both news and entertainment, and developed so many different forms, that a single video department makes little sense any more. The language and techniques used to produce reporting dn explainer videos are very different from short comedy, or cooking clips.

In fact, it makes as little sense as having a “writing department”.

[via Emily Jane Fox, Vanity Fair]


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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