One Man & His Blog

Condé Nast is teaching its editors to be influencers

Condé Nast is teaching its editors to be influencers

Fascinating detail in The Cut’s piece about influencers in the fashion world:

Condé Nast has even begun influencer training, hoping to merge the old and new ways of doing things — to see editors become more fluent on social media, like Giovanna Battaglia Engelbert, the W magazine contributing editor (@bat_gio) whose recent post of herself wearing a Giambattista Valli couture dress in his studio was viewed 250,000 times.

If tech journalism was the first part of journalism to be steamrollered by upstart media, the fashion press might be the area that has been most deeply transformed.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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