Condé Nast buys a WordPress plugin

Condé Nast said Poetica’s product, as well as its engineering and design team, will help it “seamlessly and quickly” deliver content to audiences across multiple platforms. The Poetica system will be integrated into Condé Nast’s proprietary content management platform, copilot, and its employees will remain based in London.

In a few years we’ve gone from major publishers dismissing blog platforms as serious publishing platforms, to a major publishers buying a WordPress plugin.

The big, propriety CMSes are not where the innovation is happening.