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An illustration representing the dance of numbers, instinct and conversation that make up audience work

Journalism is a social process: we need to connect with our audience Members Public

Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.

Adam Tinworth
Adam Tinworth
audience engagement
An abstract image of audience engagement

Audience Engagement: two words, both matter Members Public

If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.

Adam Tinworth
Adam Tinworth
audience engagement

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Audience Engagement: two words, both matter

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Author

Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.