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An illustration representing the dance of numbers, instinct and conversation that make up audience work

Journalism is a social process: we need to connect with our audience Members Public

Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.

Adam Tinworth
Adam Tinworth
audience engagement
A blue butterfly squares up to a spool of thread…

The post X-battle: Threads is down, but not out Members Public

The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…

Adam Tinworth
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Author

Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.