On engagement metrics and Facebook malignancy
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
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Journalism is a social process: we need to connect with our audience Paid Members Public
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
Audience Engagement: two words, both matter Paid Members Public
If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.
