On engagement metrics and Facebook malignancy
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
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Life is not a football game
And an audience is not a tribal fanbase.
The real AI Opportunity
In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
Navigating the shifting sands of audience strategy
A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
The Top 10 posts on OM&HB in 2025
What caught your eye and kept you reading in 2025?