Social: shifting, selling and struggling
An alliterative end to the week, with a look at the state of social media.
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Journalism is a social process: we need to connect with our audience Paid Members Public
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
The post X-battle: Threads is down, but not out Paid Members Public
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
