SEO
Why you're probably doing SEO wrong
Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.
Adam Tinworth
Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 25 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.
AI
OpenAI is paying Axel Springer for its content
The German publishing giant has inked a deal with OpenAI, the company behind ChatGPT
newsletters
The meta-newsletter newsletter
Newsletters are over, apparently. But we know better than that, don't we?
Slow Five #1
Five more in-depth pieces, to consume at your leisure through the week.
newsletters
Saving local news, one newsletter at a time
Local newsletters for local people, as The League of Gentlemen never said. Plus, AMP is dead, and Threads is rapidly developing…
reuters institute
The pandemic changed newsrooms. But did it change them the right way?
New research from the Reuters Institute shows us that newsrooms have become more flexible post-pandemic, but not how that flexibility is being used.
Blogging
What if the Twitter replacement isn’t a Twitter clone?
Twitter's growth was fuelled by making it easier to publish micro blog posts there than on a website. That was a trap, and we fell into it.
AI
The AI pendulum keeps swinging
When will publisher learn that AI isn't a quick fix for cheap content? Plus changes at the BBC, an SEO apocalypse and more.
Blogging
The problem with Automattic’s 100 year plan
Many bloggers and web creators want their work to persist after their death. But can they really pay $38,000?
Google seeks hidden gems, and YouTube polices AI
YouTube is policing AI, LinkedIn is getting personal — and so is Google?
TikTok
Avoiding the TikTok trap
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
Threads
How to accidentally create a competitor
What’s to stop a bunch of people you just laid off from launching a competitor? Almost nothing, it turns out…