Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Blossom on a central London street tree

Scenes from a commute Members Public

A selection of photos, capturing the beauty in the everyday during my journey home from work.

Adam Tinworth
Adam Tinworth
photos
A writer buried in notes on all sides

Some notes on Substack Notes Members Public

Who is the new Substack feature serving? Plus the final nail in the coffin of the keyword from Google.

Adam Tinworth
Adam Tinworth
Social Media

What’s your Mastodon strategy? Members Public

Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.

Adam Tinworth
Adam Tinworth
mastodon
A drawing of Substack’s gravestone.

Does it matter if Substack is in financial trouble? Members Public

Substack has managed to make itself all but synonymous with "newsletters". If the platform is struggling financially, could that have an impact on the whole newsletter ecosystem?

Adam Tinworth
Adam Tinworth
newsletters

Micro.blog’s podcast transcripts and assistive AI Members Public

The small blogging platform is showing how AI can easily add compelling extra features to an existing product.

Adam Tinworth
Adam Tinworth
podcasting

Google shares its sources, and a new AI-powered social app Members Public

Some big changes to Google coming that publishers need to be aware of. An interesting new app that could facilitate community conversations — with the help of AI. And why games aren't just about fun any more.

Adam Tinworth
Adam Tinworth
SEO

The Tickpocalypse is upon us Members Public

Musk’s long threatened bonfire of the blue ticks is nearly here. And it could change the relationship between journalists and Twitter forever. Plus, some great weekend reads.

Adam Tinworth
Adam Tinworth
X (Twitter)
The modern great game being played our on a global tech stage

The Politics of TikTok, Reddit explained, and Google gamed Members Public

Could a US ban on TikTok trigger a social media power struggle? And how did the Verge use ChatGPT to game Google?

Adam Tinworth
Adam Tinworth
world politics