Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

Readers Write: on comment toxicity and TikTok arguments Members Public

The important figures The Times omitted, evidence of real name toxicity and more feedback from readers

Adam Tinworth
Adam Tinworth
online communities
A troll looking sadly at a laptop

The Times tames trolls with the power of naming Members Public

The results of The Times’s experiment in enforcing real names in comments look promising, and the EU starts looking warily at TikTok.

Adam Tinworth
Adam Tinworth
community management

Let the AIs write the quizzes. We’ll do the newsletters… Members Public

Buzzfeed's quizzes just read like they're generated by AIs at the moment. But in the future — they will be. At least we can still write newsletters.

Adam Tinworth
Adam Tinworth
AI

Audience Strategy: News Links #1 Members Public

Some links, mainly for MA Interactive Journalism students on the Audience Strategy module…

Adam Tinworth
Adam Tinworth

Accountability for my TikTok Heresy Members Public

Plus some explanation of why social platforms go bad, and how the FT’s Mastodon experiment died.

Adam Tinworth
Adam Tinworth
TikTok

The readers write: on newsletter fights, due credit and AI in the newsroom Members Public

Question and feedback from readers on newsletters, AI, local journalism and TikTok.

Adam Tinworth
Adam Tinworth
newsletters

Why open rates, keywords and Twitter are the past — and podcasting has a great future Members Public

It's time to stop clinging to the publishing wisdom of the past. And the decline in new podcasts is not the bad news it looks on the surface.

Adam Tinworth
Adam Tinworth
podcasting
An illustration of to web publishers meditating in a zen fashion.

Four things publishers should give up in 2023 Members Public

Digital publishing moves so fast it can be hard to keep track of what works, and what doesn’t. Here are the things you need to be letting go of right now.

Adam Tinworth
Adam Tinworth
Publishing