Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

The new Substack app on an iPhone.

Substack’s app: building the VC moat Members Public

Substack has launched a reader app for iOS, turning itself from a newsletter company into a platform one. Publishers — beware.

Adam Tinworth
Adam Tinworth
substack

Six journalists you should follow on International Women’s Day Members Public

Get more smart female voices in your Twitter timeline.

Adam Tinworth
Adam Tinworth
X (Twitter)

Report the Ukraine war – but give people an escape route from relentless horror Members Public

The war in Ukraine is understandably dominating the headlines. But can we report the conflict well and show empathy for readers?

Adam Tinworth
Adam Tinworth
war

A return, a warning, and a question Members Public

COVID finally caught up to the Tinworth household

Adam Tinworth
Adam Tinworth
admin

tl;dr: the “we don’t talk about audience” edition Members Public

Or, at least, some newsrooms don't. Perhaps they don't want to hear what readers have to say…

Adam Tinworth
Adam Tinworth
tl;dr newsletter

News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video Members Public

Six stories from around the web that will inform your audience strategy.

Adam Tinworth
Adam Tinworth
news review

Cummings and goings Members Public

Two years ago, Dominic Cummings' blog went silent — at the request of the Prime Minister. Now, he's giving us insights into the workings of government again via Substack — but with an agenda.

Adam Tinworth
Adam Tinworth
Politics

SEO Q&A: suggested links and microsites Members Public

If someone emails asking you to add a link to your content, what should you do? And should you let a division of your company have their own website?

Adam Tinworth
Adam Tinworth
SEO