audience engagement
The skill of making emailing spinach go viral Paid Members Public
Don't assume every viral story is an accident: you can learn to maximise your chances of it happening.
Let's talk about trust in journalism Paid Members Public
All the indicators are pointing at one thing: trust in journalism is in catastrophic decline. 2021 has to be the year where we reverse that.
Social & Digital Coffee Break: Google tools, social media stats and free money Paid Members Public
A round up of news you can use in your social media and digital publishing work. Just don't click on the last link, unless you want to despair of men.
Understanding Editorial Newsletters: a brief guide Paid Members Public
The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.
News Impact: TikTok trends and new formats for journalism Paid Members Public
What TikTok can — and can’t — do for your publication, and a pathway to new forms of journalism storytelling.
Get some audio in your engagement strategy Paid Members Public
Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week…
Journalism needs members, not readers Paid Members Public
Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.
On engagement metrics and Facebook malignancy Paid Members Public
Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
