newsletters
The newsletter inquisition
Some insights into newsletter strategy, based on unanswered questions from a Smartocto webinar
audience strategy
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audience strategy
An uncomfortable audience success story
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
reuters institute
Finding news audiences in the social media shift
In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.
newsletters
Lessons from The Telegraph’s newsletters
The Telegraph's newsletter team gave insights into how they maintain and grow a large panel of newsletters
Facebook
Facebook is done with our shit, frankly
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
audience strategy
The Media Inflection Point: a manifesto for audience centricity
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
TikTok
Avoiding the TikTok trap
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
audience strategy
Meaningful Audience Growth in the Social Age
With the perception that social and search traffic is on the slide, what should audience teams do now?
community
The next few years will be a great time for journalism innovation
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.