In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.
The Telegraph's newsletter team gave insights into how they maintain and grow a large panel of newsletters
It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
TikTok is both a necessity to reaching younger audiences, and a platform we should be incredibly wary of. How do we reconcile these two facts?
With the perception that social and search traffic is on the slide, what should audience teams do now?
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
