X (Twitter)
X on the beach
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
audience strategy
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Social Media
Threads: first impressions of Meta’s new Twitter competitor
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
audience strategy
Digital News Report 2023: the social challenge for audience growth
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
Journalism
Journalism’s polycrisis, explained
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.
mastodon
What’s your Mastodon strategy?
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.
Facebook
Facebook’s long, slow breakup with journalism is underway
Meta is putting Facebook's journalism-related features on the back burner. The social network's on and off relationship with news is finally over.
news:rewired
Subscriber revenue: what's the future — and the limit?
How do you win an audience. convert them to subscribers — and retain them in tough economic times? A news:rewired panel explores past sucesses and future strategies.
war
Report the Ukraine war – but give people an escape route from relentless horror
The war in Ukraine is understandably dominating the headlines. But can we report the conflict well and show empathy for readers?
audience strategy
Why did some publishers gain traffic from the Facebook outage?
Despite many publishers using Facebook to attract readers, some sites saw a boost from the extended outage last night. And some took a hit. Here's why.