B2B
Are the old B2B publishers leaving the digital edition market wide open? Paid Members Public
[http://www.onemanandhisblog.com/archives/assets_c/2014/01/ios7-newsstand-screenie-3443.html] When this morning’s TheMediaBriefing B2B e-mail [http://briefing-media.msgfocus.com/q/1mfce7ntidXCHtCpQJC3/wv] (written by one of my ex-students, Henry Taylor…) hit my in-box, I learnt of this article by DB Hebbard [http://www.talkingnewmedia.com/2014/01/
#b2bhuddle : Katy Howell on concentrating content for lead generation Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/05/Katy-b2bhuddle.jpg] Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in
#b2bhuddle : Nick Garner on social proof and the zero moment of truth Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Nick-at-%23B2BHuddle.jpg] Nick Garner, CEO, SearchWorks Content Marketing What do you employ content for? The marketing funnel is a great concept, because you can hang so much off it. It has phases – awareness, consideration, preference, action and loyalty.
#b2bhuddle : Doug Kessler Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/Doug-at-%23B2BHuddle.jpg] Doug Kessler, creative director and co-founder, Velocity Partners This is a hot time to be in B2B – but most people don’t know that. This is a great time to be thinking about the future of
B2B publishers no more Paid Members Public
From Patrick Smith’s Media Briefing e-mail a couple of weeks ago [http://briefingmedialtd.createsend1.com/t/r-e-hkxdhk-mdyykuip-hl/](it was two days after my daughter was born, so I was a bit too busy to read it back then 😉 ) : > In this context, should I stop saying “publisher” to refer
Sustainably profitable digital publishing - #newsrw Paid Members Public
Panel discussion on sustainable business models, chaired byKathryn Corrick, digital media consultant. Lucia Adams, The Times – When they launched a paywall, people predicted a disaster. But it hasn’t turned out that way, and now all the newspapers are trying to solve the same problem. The big change is the
Briefing Media buys some dead trees... Paid Members Public
This is an interesting move [http://www.journalism.co.uk/news/briefing-media-buys-ubm-health-and-farming-titles-for-10m/s2/a547731/] : > Business-to-business publisher United Business Media (UBM) is to sell its UK farming and medical titles to Briefing Media, the owner of TheMediaBriefing, for £10 million. So, Briefing Media, an online and events business up until
The New Media Survival Guide for Journalists Paid Members Public
A quick book recommendation for you. [John Bethune](http://www.b2bmemes.com/) has recently published his New-Media Survival Guide for Journalists. It’s a short, focused and useful read for any journalist still in the process of transitioning from the traditional print or online skill sets, to ones more suited
