Briefing Media buys some dead trees...

Adam Tinworth
Adam Tinworth

This is an interesting move:

Business-to-business publisher United Business Media (UBM) is to sell its UK farming and medical titles to Briefing Media, the owner of TheMediaBriefing, for £10 million.

So, Briefing Media, an online and events business up until now gains some traditional brands, and UBM continues its shift away from traditional publishing towards events. The shape of the B2B market is changing with ever-increasing speed…

B2BBriefing MediaeventsmagazinesUBM

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.