This is an interesting move:

Business-to-business publisher United Business Media (UBM) is to sell its UK farming and medical titles to Briefing Media, the owner of TheMediaBriefing, for £10 million.

So, Briefing Media, an online and events business up until now gains some traditional brands, and UBM continues its shift away from traditional publishing towards events. The shape of the B2B market is changing with ever-increasing speed…