The New Media Survival Guide for Journalists

Adam Tinworth
Adam Tinworth

New Media Survival Guide

A quick book recommendation for you. [John Bethune]( has recently published his New-Media Survival Guide for Journalists. It’s a short, focused and useful read for any journalist still in the process of transitioning from the traditional print or online skill sets, to ones more suited for the second decade of the 21st century. And I’m not just saying this because I’m featured in the book. 😉
It’s as much a social media survival guide as a new media survival guide, but I think the agenda-setting interviews with some of the thought-leaders in this space are what sets it apart from others of its ilk. This is a mix of practical experience and advice from people who have been through the wars of changing business models as much as it is a good set of theory that journalists should embrace. 
You can grab the book from various online eBook stores, all of which are [linked from B2B Memes]( And it’s only $2.99.
John, rather kindly, has profiled me as one of his thought-leaders in the book. You can read the [interviews he did with me on his site](, and a specific [B2B-related interview on the *American Society of Business Publication Editors Blog*](
B2Bebooksjohn bethuneJournalismnew mediaskillsSocial Media

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.