business models

From digital pounds to mobile pennies Members Public

The mobile problem [http://adage.com/article/digital/publishers-stare-sh-t-mobile-moment/297017/]: > Last year, mobile constituted 60% of time spent on digital, up from 53% in 2013, according to ComScore. Yes, this mobile explosion is helping goose traffic at media sites. But they’re failing to monetize it quickly enough, resulting

Adam Tinworth
Adam Tinworth
business models

Was Gigaom's revenue model really broken? Members Public

Should we be taking a harder look at the potential ad revenue of the (defunct) Gigaom [http://rickwaghorn.co.uk/2015/03/15/what-are-the-lessons-to-be-learned-from-the-fall-of-gigaom-what-does-it-tell-us-if-a-passionate-niche-audience-of-6-5m-cant-earn-people-a-web-living/] ? Rick Waghorn thinks so: > Maybe, just maybe, the fall of the Gigaom empire is the first tremor of a bigger earthquake; evidence that something is

Adam Tinworth
Adam Tinworth
advertising

If Medium is exploiting you - that's your problem Members Public

Matthew Butterick [http://practicaltypography.com/billionaires-typewriter.html]: > Among web-publishing tools, I see Medium as the equivalent of a frozen pizza: not as wholesome as a meal you could make yourself, but for those with out the time or motivation to cook, a potentially better option than just eating peanut

Adam Tinworth
Adam Tinworth
business models

LeWeb: Surviving media evolution Members Public

Panel * Ben Huh, Cheezburger * Michael J. Wolf, Activate * Frédéric Filloux, Groupe Les Echos * Host: Cedric Ingrand, Podcaster & resident geek at LCI/TF1 The revenue challenge [https://i2.wp.com/www.onemanandhisblog.com/content/images/2014/12/Frederic-Filloux.jpg] Frédéric Filloux: This will be the first year in six years

Adam Tinworth
Adam Tinworth
business models

When advertising goes native Members Public

So, this happened while I was away: Yes, we need new sources of income in digital. But I’m deeply unconvinced that “native” advertising is the future. We’re essentially running a huge experiment to see if the old view – that compromising editorial values with paid content would erode the

Adam Tinworth
Adam Tinworth
advertorials

The FT launches a Weekend web app Members Public

One of the interesting things to surface in the work Neil [http://www.onlydeadfish.co.uk] & I did with the FT last summer was how different the readership for the paper is at the weekend. It looked like there might be an opportunity there. Well, it appears that the

Adam Tinworth
Adam Tinworth
business models

The Press and Journal gets a metered paywall, via Piano Media Members Public

News from the north: The Press and Journal is using Piano Media’s tech for a metered paywall [https://www.pianomedia.com/102/piano-media-secures-first-uk-client] – the first UK company to do so: > DC Thomson’s Head of Digital, Kirsten Morrison said, “After looking at the various paid content solution providers,

Adam Tinworth
Adam Tinworth
business models

31-3.8 - Journalism will survive - but you might not recognise it Members Public

The future of journalistic publication might not look very much like its past…

Adam Tinworth
Adam Tinworth
business models