The Times Gin

Since this press release arrived, I’ve been struggling to find the words to blog about it:

For immediate release

December 18, The Times newspaper has today launched a new premium London Dry Gin, called The Times London Dry Gin.

Made in very small batches to a unique recipe, this is the newspaper’s first foray into an exclusive own-label drinks offering, backed by News UK. It coincides with a revival in gin as the drink of choice, with a growing awareness of the importance of high-quality ingredients and craft distillation.

And then, my problem was solved. Hogarth did a cartoon about it in 1751:

William Hogarth: Gin Lane

Apparently, the current state of the news business has driven at least one newspaper to drink…