audience strategy
Maximising audience yield – and engagement
How do we transalte audience strategy into business benefit? An expert panel discusses the challenges.
The Times
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social video
The ever-evolving face of social video
If you're still stuck in the “it's all kids dancing” mindset, you're slipping way behind the times…
The Times tames trolls with the power of naming
The results of The Times’s experiment in enforcing real names in comments look promising, and the EU starts looking warily at TikTok.
The Times
Why the Streisand effect could hit The Times’s bottom line
The Times pulling a story about the prime minister shows a strange mix of deference to authority, and a disregard for its paying members. And that could be bad for subs numbers.
