Two notable things from the FT’s 2013 results:
The FT’s total circulation grew 8% year-on-year to 652,000 across print and online, the highest paying readership in its 126-year history. FT.com digital subscriptions grew 31% to 415,000, more than offsetting planned reductions in print circulation. Digital subscribers now represent almost two-thirds of the FT’s total paying audience and corporate users grew nearly 60% to more than 260,000.
And mobile usage:
Mobile is an increasingly important channel for the FT, driving 62% of subscriber consumption, 45% of total traffic and almost a quarter of new digital subscriptions
This is the digital transition and the mobile transition happening at the same time.
Is there actually a difference any more?
Full disclosure: the FT is a client of mine, through eConsultancy
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