The Financial Times is a majority digital and mobile business

Adam Tinworth
Adam Tinworth

FT Weekend Sub advert

Two notable things from the FT’s 2013 results:

The FT’s total circulation grew 8% year-on-year to 652,000 across print and online, the highest paying readership in its 126-year history. digital subscriptions grew 31% to 415,000, more than offsetting planned reductions in print circulation. Digital subscribers now represent almost two-thirds of the FT’s total paying audience and corporate users grew nearly 60% to more than 260,000.

And mobile usage:

Mobile is an increasingly important channel for the FT, driving 62% of subscriber consumption, 45% of total traffic and almost a quarter of new digital subscriptions

This is the digital transition and the mobile transition happening at the same time.

Is there actually a difference any more?

Full disclosure: the FT is a client of mine, through eConsultancy

business modelsdigital strategyfinancial timesmobile strategy

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.