How the video revolution became the video road crash

Adam Tinworth
Adam Tinworth

Politico examines how badly wrong newspaper experiments with video have gone:

News organizations have learned that the traditional television model doesn’t pay online. It costs too much to shoot and produce, and requires too much from their reporters, who didn’t get into the business to be TV stars. More important, readers aren’t interested, which means advertisers aren’t satisfied.

My goodness. Taking a format from an entirely different medium, adding a high cost base and assuming it’ll all work isn’t a recipe for success? Who knew?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.