Buzzfeed
Post-Brexit political discourse in the UK Paid Members Public
Luke Lewis, of Buzzfeed, has a public Facebook profile. And he’d been using it to comment on Brexit. And things have taken a nasty turn [https://www.buzzfeed.com/lukelewis/im-being-trolled-on-facebook-by-brextremists] : > Over the weekend, comments started flooding in from people who’d voted Leave disagreeing with me. Not
Buzzfeed and Vox Media: $1 billion businesses Paid Members Public
Old media is buying its way into new media, again, with NBCUniversal throwing cash at Buzzfeed and Vox Media [http://recode.net/2015/08/12/nbcuniversal-buys-big-chunks-of-vox-media-and-buzzfeed/] : > BuzzFeed, meanwhile, is expected to be worth $1.5 billion after its NBCU investment, which multiple sources say is also $200 million — not
The costs of running Buzzfeed Paid Members Public
Gawker claims to have got ahold of Buzzfeed’s books [http://tktk.gawker.com/internal-documents-show-buzzfeed-s-skyrocketing-investm-1709816353] : > Editorial budget * In fiscal year 2011, BuzzFeed’s editorial budget was $858,780 [https://www.documentcloud.org/documents/2271007-buzzfeed-financial-documents.html#document/p20] * In 2012, it was $4,724,608 [https://www.documentcloud.org/documents/
Publishers missed mobile - and notifications are the next opportunity Paid Members Public
Possibly the most depressing paragraph [https://www.journalism.co.uk/news/guardian-s-executive-editor-of-digital-mobile-has-snuck-up-on-us-/s2/a565489/] I’ve read in a long time: > Speaking on the panel at the launch of the report in London, the Guardian’s executive editor of digital Aron Pilhofer said “mobile has snuck up” on publishers
How blogging became today's new journalism Paid Members Public
Ben Smith, Buzzfeed’s editor in chief [http://www.buzzfeed.com/bensmith/this-is-my-blog]: > Indeed, the strongest new news outlets and the most nimble elements of the old ones have also co-opted and professionalized the tools and ethos of bloggers — fast, direct publishing; an informal voice; a commitment to transparency.
How Google helped Buzzfeed catch the social media bug Paid Members Public
There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops sharply for a while. Jonah Peretti, Buzzfeed founder and CEO,
This guy analysed what data Buzzfeed is collecting about you - and you won't believe what he found… Paid Members Public
Dan Barker’s been poking at the tracking javascript on Buzzfeed, and found some very interesting data being captured from quizzes [http://barker.co.uk/buzzfeediswatching]: > In other words, if I had access to the BuzzFeed Google Analytics data, I could query data for people who got to the
Native advertising: good for publishers, terrible for brands? Paid Members Public
Copyranter on Buzzfeed’s flavour of native advertising [http://copyranter.blogspot.co.uk/2014/06/buzzfeeds-native-advertising-is-nothing.html] : > In an interview with Wired last February, Peretti spouted [http://www.wired.co.uk/magazine/archive/2014/02/features/buzzfeed] about how they “label everything really maniacally” (How does one label an
