This guy analysed what data Buzzfeed is collecting about you - and you won't believe what he found…

Adam Tinworth
Adam Tinworth

Dan Barker’s been poking at the tracking javascript on Buzzfeed, and found some very interesting data being captured from quizzes:

In other words, if I had access to the BuzzFeed Google Analytics data, I could query data for people who got to the end of the quiz & indicated – by not checking that particular answer – that they have had an eating disorder. Or that they have tried to change their gender.

Online quizzes: just a bit of harmless fun, right? Right?

analyticsBuzzfeeddatapersonal datasecuritytracking
Adam Tinworth

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.