One Man & His Blog

The costs of running Buzzfeed

Gawker claims to have got ahold of Buzzfeed’s books:

Editorial budget

If accurate – it shows the remarkable speed at which the site is growing – and that it’s staying profitable despite the cost surges.

Some interesting analysis from Jean-Louis Gassée, too:

Regarding “real revenue, growing, moderate cash use,” he wrote in an email to Gawker, “the company is, as accountants say, a ‘going concern,’ it has cash to last several years. Perhaps forever, meaning some day, revenue is large enough to provide positive cash flow from operations and, voilà, you have a real, autonomous business.”


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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