The costs of running Buzzfeed

Adam Tinworth
Adam Tinworth

Gawker claims to have got ahold of Buzzfeed’s books:

Editorial budget

If accurate – it shows the remarkable speed at which the site is growing – and that it’s staying profitable despite the cost surges.

Some interesting analysis from Jean-Louis Gassée, too:

Regarding “real revenue, growing, moderate cash use,” he wrote in an email to Gawker, “the company is, as accountants say, a ‘going concern,’ it has cash to last several years. Perhaps forever, meaning some day, revenue is large enough to provide positive cash flow from operations and, voilà, you have a real, autonomous business.”

business modelsBuzzfeedcostseditorial strategyPublishing

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.