audience engagement
Forget the volume, feel the community
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
The big social network pretends to like and need news. But it’s all a front, and the façade is beginning to crumble…
Two links to help budding community editors get better…