audience engagement
Forget the volume, feel the community
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
audience engagement
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
community
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
The big social network pretends to like and need news. But it’s all a front, and the façade is beginning to crumble…
commenters
So, back in the office. First proper day back at work, and despite a few of last year’s niggle raising their heads again, I’m still pretty positive about the year ahead – and looking forward to some new challenges that are on the horizon. More on that when I
community editors
Two links to help budding community editors get better…
community
Today, from 9am, and all day, 3 of our community editors, alongside my colleague Andrew, our head of user content, will be using CoverItLive [http://www.coveritlive.com/] to talk about their day, what they actually do, and interact with anyone interested. You can follow the day’s proceedings, starting