content strategy
How Threads got tangled Paid Members Public
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
Why audience strategy is vital for any publisher Paid Members Public
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links Paid Members Public
A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…
Social & Digital coffee break: Quartz's future crystallises Paid Members Public
Quartz goes private, newsroom product management is the future, and more essential reads for today.
Are readers really seeking "good news"? Or are they actually after something else? Paid Members Public
The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option?
Why we need more than just good coronavirus reporting right now Paid Members Public
There is only one story right now: Covid-19. That's not good enough. People need to escape from it, as well as being informed about it.
Your work is better than "content" Paid Members Public
Anything truly creative is more than just content.
Beyond news: understanding the role of archives in journalism businesses Paid Members Public
Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.
