Future of Media Technology
FT Strategies: the path to resilient content in an AI world
It's time to take a long, hard look at your content, and work out what's valuable, and what's going to be killed by AI, says the FT Strategies team
content strategy
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Threads
How Threads got tangled
Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
audience development
Why audience strategy is vital for any publisher
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
evergreen content
Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links
A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…
quartz
Social & Digital coffee break: Quartz's future crystallises
Quartz goes private, newsroom product management is the future, and more essential reads for today.
Coronavirus
Are readers really seeking "good news"? Or are they actually after something else?
The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option?
Coronavirus
Why we need more than just good coronavirus reporting right now
There is only one story right now: Covid-19. That's not good enough. People need to escape from it, as well as being informed about it.
archives
Beyond news: understanding the role of archives in journalism businesses
Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.