content strategy
“Spray and Pray” is not a viable social media strategy for newsrooms Paid Members Public
There are too many social platforms now, so you need to have intelligent focus to make the most of them.
Word counts for viral stories in late 2017 Paid Members Public
There’s some interesting figures from Newswhip as to the most engaging content on Facebook, twitter, LinkedIn and Pinterest in late 2017: (You can see the top 20 in detail [https://docs.google.com/spreadsheets/d/1IOVREvtEB5wkriiLsBSOP0lz0SCgDevoRcZPQs0cf_A/edit#gid=0] . 2 Bored Panda and one Brietbart story in there…
Tom Petty, from News UK's archives Paid Members Public
This is lovely: > R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's...#TomPetty [https://twitter.com/hashtag/TomPetty?src=hash&ref_src=twsrc%5Etfw] #TomPettyRIP [https://twitter.com/hashtag/TomPettyRIP?src=hash&ref_src=twsrc%5Etfw] #travelingwilburys
How realistic are these pivots to video? Paid Members Public
The phrase “pivot to video” has become a common “strategic” explanation for newsroom layoffs over the last couple of years. It’s, on the surface, convincing, because the rise of video content, especially social video, real. It’s a booming area. But all too often the excuse doesn’t match
Amedia: how to turn local news readers into subscribers Paid Members Public
Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.
Techmeme, and the opportunity in connecting the conversation Paid Members Public
Has our lust for innovation made us move on from ideas too quickly? I’ve been mulling that over for most of the day, since I read Charlie Wurzel’s long piece on Gabe Rivera and Techmeme [https://www.buzzfeed.com/charliewarzel/meet-the-man-who-shapes-techs-narrative] . Unless you’re a blogger of a
What happens to your traffic if you stop publishing - and update old articles? Paid Members Public
What happens when you stop publishing new material and take a hard, professional look at your archives? The Buffer team decided to find out [https://stories.buffer.com/we-stopped-publishing-new-blog-posts-for-one-month-heres-what-happened-78380b1c364f#.21nf009mb] : > Having not published original content on the blog for 30 days, we saw only a 4 percent dip in
8 questions about shareable content Paid Members Public
Paul Bradshaw does an interesting thing in sharing his answers to student questionnaires on his site [https://onlinejournalismblog.com/category/faq/]. It’s interesting, because sometimes the questions are as indicative of the mindset amongst students as the answers are about the rest of us. So, here’s a recent
