metrics
The big challenge: good, unsharable content Paid Members Public
The content we talk about least right now is content that gets a lot of reads, but no social media shares, Likes or retweets. Too many systems are set up to monitor these external marks of quality – from Facebook’s newsfeed algorithm, to Google’s search algorithm. How do we
Dark traffic rising? No need to panic Paid Members Public
This is not news [http://www.businessinsider.com/the-guardians-dark-social-traffic-problem-2014-10#ixzz3IHriBi5P] . The fact that people think it is is news: > The Guardian’s website is being swamped by unidentifiable “dark traffic”, and executives at the company cannot figure out where it is coming from. “Dark traffic” reflects views on a
Gawker plumbs the Facebook traffic valley Paid Members Public
Another reminder of the dangers of building your business on one company’s platform [http://recode.net/2014/08/31/why-building-a-web-business-built-on-facebook-is-so-scary/] : Those are Gawker’s figures – and why did that valley happen? > Read and his co-workers think that this is the result of some algorithm changes Facebook made in
Why do we obsess over home pages no-one uses? Paid Members Public
[https://i2.wp.com/www.onemanandhisblog.com/content/images/2014/05/screen-shot-2014-05-15-at-11-19-23-am.png] Talking of homepage traffic, Zachary Seward has actually looked into the NYT homepage traffic [http://qz.com/209950/the-homepage-is-dead-and-the-social-web-has-won-even-at-the-new-york-times/] for Quartz: > Traffic to the New York Times homepage fell by half in the last two years,
18 novels in my Pocket Paid Members Public
It’s that time of the year when some of the social services you use start sending you stats. The one I got from Pocket – a “save and read it later” service – was actually quite eye-opening… 852,713 words! That’s a fair few books right there – and that’s
Blog will eat itself (or the danger of big numbers) Paid Members Public
[https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/05/berlin-desk.jpg] There are many rewards to blogging, but it’s easy to get distracted by the easy one. Big numbers are a big distraction. My post on citizen journalism [http://www.onemanandhisblog.com/archives/2013/05/citizen-journalism-bunkum.html]
#b2bhuddle : Katy Howell on concentrating content for lead generation Paid Members Public
[https://i0.wp.com/www.onemanandhisblog.com/content/images/2013/05/Katy-b2bhuddle.jpg] Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in
Liveblogging Like Minds: a post-mortem Paid Members Public
So, what did I learn at [this year’s Like Minds](http://wearelikeminds.com/events/exeter), other than lying around doing absolutely nothing on a Sunday (other than a trip to the tip. Oh, and to Waitrose…) is a good and necessary thing sometimes?Well, this was, [as previously noted]
