social media optimisation
Social is a search strategy Paid Members Public
Mashable [http://mashable.com/2012/05/09/the-atlantic-social-over-seo-strategy/] : > “Sixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said in a
Brace yourselves for Social Media Optimisation Paid Members Public
This post by Sarah Marshal from the Guardian Changing Media Summit [http://blogs.journalism.co.uk/2012/03/21/social-predicted-to-overtake-search-as-guardian-traffic-driver/] makes interesting reading in conjunction with my post yesterday [http://www.onemanandhisblog.com/archives/2012/03/google_targets_seo_over-optimisation_-_s.html] : > Six months ago months ago Google
The myth of the influencer Paid Members Public
So, to reach the public through social media, you target influencers, right? Wrong [http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/] : > Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While
Helping other people pimp your content Paid Members Public
Ah, my poor little blog. I’ve been experimenting on it again. In the past couple of hours, I’ve added the new Tumblr share button [http://staff.tumblr.com/post/5338138025/tumblr-share-button] and put some preparations in place to add the Facebook Send button [https://developers.facebook.com/blog/
#newsrw - Social Media Optimisation Paid Members Public
Liveblog of a panel debate about social media from news:rewired in February 2012