Brace yourselves for Social Media Optimisation

Adam Tinworth
Adam Tinworth

This post by Sarah Marshal from the Guardian Changing Media Summit makes interesting reading in conjunction with my post yesterday:

Six months ago months ago Google provided 40 per cent of the Guardian’s traffic. The launch of the Facebook app resulted in a “seismic shift” with social exceeding search as a driver on several occasions in February

Expect to start seeing “SMO” bandied about as readily as “SEO”…

Facebooksearch enginesSEOSocial Mediasocial media optimisationThe Guardian

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.