One Man & His Blog

Brace yourselves for Social Media Optimisation

This post by Sarah Marshal from the Guardian Changing Media Summit makes interesting reading in conjunction with my post yesterday:

Six months ago months ago Google provided 40 per cent of the Guardian’s traffic. The launch of the Facebook app resulted in a “seismic shift” with social exceeding search as a driver on several occasions in February

Expect to start seeing “SMO” bandied about as readily as “SEO”…


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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