Brace yourselves for Social Media Optimisation
This post by Sarah Marshal from the Guardian Changing Media Summit makes interesting reading in conjunction with my post yesterday:
Six months ago months ago Google provided 40 per cent of the Guardian’s traffic. The launch of the Facebook app resulted in a “seismic shift” with social exceeding search as a driver on several occasions in February
Expect to start seeing “SMO” bandied about as readily as “SEO”…
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