search engines

Why Google's Core Web Vitals update is going to hit medium-sized publishers hard Members Public

Major changes are coming to Google next year - and the technical burden of them are likely to fall disproportionatly on the middle rank of publishers.

Adam Tinworth
Adam Tinworth
SEO

SEO: big changes are coming to nofollow - here's what you need to know Members Public

Google is making the first big change to "nofollow" in a decade and a half. Here's what you should know.

Adam Tinworth
Adam Tinworth
SEO

SEOs buying up defunct URLs linked to by major news sites Members Public

The black hat SEO business has a new trick - and publishers should be careful of their old links.

Adam Tinworth
Adam Tinworth
SEO

MailOnline takes brutal hit from Google algorithm update Members Public

A MailOnline SEO has admitted to a big traffic hit from a Google change.

Adam Tinworth
Adam Tinworth
MailOnline

Google knocks Facebook off the referral traffic top spot Members Public

About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”. That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top: Conrad Lee, writing on the Parse.ly blog

Adam Tinworth
Adam Tinworth
audience development

Google's Top Stories algorithm is failing to detect authoritative sources Members Public

This is a pretty significant Google algorithm fail: > Also, apparently Google is putting 4chan threads in their top story unit now? So, the number one hit for his name is a /pol/ thread. pic.twitter.com/OYwW6pbWvy [https://t.co/OYwW6pbWvy] — Ryan Broderick (@broderick) October 2, 2017 [https://twitter.

Adam Tinworth
Adam Tinworth
AMPs

Accelerated Mobile Pages: great for SEO, bad for control Members Public

John Gruber [http://daringfireball.net/linked/2016/10/21/google-amp], back in October: > Can someone explain to me why a website would publish AMP versions of their articles? They do load fast, which is a terrific user experience, but as far as I can see, sites that publish AMP

Adam Tinworth
Adam Tinworth
AMPs

Fake news is just the tip of the propaganda iceberg Members Public

Fake news is Facebook’s problem, right? Well, maybe it’s a touch bigger than that. Maybe Google has the problem, too [https://www.theguardian.com/technology/2016/dec/04/google-democracy-truth-internet-search-facebook] : > Are Jews evil? It’s not a question I’ve ever thought of asking. I hadn’t gone

Adam Tinworth
Adam Tinworth
fake news