audience engagement
Journalism is a social process: we need to connect with our audience
Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
Social Media
(393)Posts about social media platforms, how to use them and techniques for getting the best results.
Social Media
The post X-battle: Threads is down, but not out
The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
Bluesky
The Bluesky explosion and the Substack trap
The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
Bluesky
Bluesky is having a moment. Time to pay attention.
Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
podcasting
Podcasting is the mainstream media now
Now research suggests podcasting is mainstream, in the UK at least. Plus a PR over-reaches, and the debate about teens and social media
audience engagement
Forget the volume, feel the community
The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
Social Media
We need a social media POSSE
But I'm not talking about an online lynch mob, but some new digital plumbing to make it easier to navigate a social media diaspora. Plus an AI tool worth exploring.
Social Media
Can social media be safe and sane?
TBH, Betteridge's law applies to that headline. But there are ways of avoiding the worst of it.
newsletter
X predicts a riot
Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.