Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
Cuttings #7: Is X throttling your site? Paid Members Public
That cheeky scamp Elon is at it again with his traffic throttling ways. Plus ChatGPT can now read news in real time…
Cuttings #3: Social is more than just traffic Paid Members Public
Sometimes the journalism world talks as if social media is purely a place to win traffic. This week, we've been reminded that there's far more to it than that…
Beating the X (Twitter) headline ban Paid Members Public
There is a way around X's removal of headlines from links shared on the platform once known as Twitter. But it comes at a price.
Meaningful Audience Growth in the Social Age Paid Members Public
With the perception that social and search traffic is on the slide, what should audience teams do now?
The next few years will be a great time for journalism innovation Paid Members Public
With search and social media changing faster than ever before, it’s time for audience teams to get out of their comfort zone, and start experimenting.
X on the beach Paid Members Public
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
The would-be Twitter replacements: who's winning and who's dead? Paid Members Public
Elon Musk's takeover of Twitter prompted a raft of competitors to launch. Which ones are still surviving?
Threads: first impressions of Meta’s new Twitter competitor Paid Members Public
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
