X (Twitter)
X on the beach
Twitter is dead, and X has risen, zombie-like from its ashes. Now's the time to review your publication's commitment to the platform.
Social Media
Posts about social media platforms, how to use them and techniques for getting the best results.
microblogging
The would-be Twitter replacements: who's winning and who's dead?
Elon Musk's takeover of Twitter prompted a raft of competitors to launch. Which ones are still surviving?
Social Media
Threads: first impressions of Meta’s new Twitter competitor
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
audience strategy
Digital News Report 2023: the social challenge for audience growth
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
Journalism
Journalism’s polycrisis, explained
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.
AI
Good AI, Bad AI
In today's roundup: how to get generative AI wrong — and right. New video tools. And… a moderation game…?
Social Media
Don’t write off social journalism yet
Buzzfeed News and Vice crashing and burning has led to another wave of doomsaying about the future of journalism and social media. Let’s get some nuance back in the discussion…
Social Media
Blue sky thinking about emerging social platforms
There's a whole new wave of social media emerging. Do you need to be there now?
Social Media
Media’s no good, very bad week
More proof that VC funding and journalism are poor bedfellows — and that you should never trust a social media platform.
🤯 LinkS in bio
Well, stone the crows. Instagram has unexpectedly done something we never thought they’d do…
Social Media
Some notes on Substack Notes
Who is the new Substack feature serving? Plus the final nail in the coffin of the keyword from Google.
mastodon
What’s your Mastodon strategy?
Is Mastodon the future of social media? Or is it a failed Twitter killer? It’s neither — and any audience team would be foolish to ignore it.