Google algorithm update hits publishers

Adam Tinworth
Adam Tinworth

Publishers feel the pain in new Google update

A new update to the Google search algorithm seems to have hit some publishers, including,,, and

Commenting on the results, Marcus Tober, Searchmetrics CTO, said: β€œIt is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publishers who lost rankings are,,, and”

Not as worrying as it once would have been – social is as important as search to most publishers – but the problem with old – evergreen? – content is worth watching.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.