Publishers feel the pain in new Google update

A new update to the Google search algorithm seems to have hit some publishers, including TheAtlantic.com, GQ.com, Newyorker.com, Economist.com and Time.com:

Commenting on the results, Marcus Tober, Searchmetrics CTO, said: “It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publishers who lost rankings are newyorker.com, vanityfair.com, arstechnica.com, fastcompany.com and economist.com.”

Not as worrying as it once would have been – social is as important as search to most publishers – but the problem with old – evergreen? – content is worth watching.