Tom Petty, from News UK's archives

Adam Tinworth
Adam Tinworth

This is lovely:

So many titles still underuse their archives, and the fact that News UK not only has an account dedicated to it, but one that’s run in a chatty, communicative way with their audience makes me very happy:

archivescontent strategyevergreen contentstockstock and flow
Adam Tinworth

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Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.