SEO
How to get your relationship with Google back on track
A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
david knowles
Goodbye, David: a man who knew his audience
Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
Social Media
Can social media be safe and sane?
TBH, Betteridge's law applies to that headline. But there are ways of avoiding the worst of it.
AI
AI Friday: a human crafted-guide to our digitally-created future
How to stop a single topic dominating the newsletter, while still keeping up with it.
audience engagement
Clickbait, comments and screen apnea
The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…
admin
Seasonal publishing
What I'm doing with One Man & His Blog this Autumn — and four hand-rolled links for your pleasure.
audience strategy
An uncomfortable audience success story
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
Google
Monopolies, layoffs and writs: oh, my
I thought August was meant to be a quiet month for news? I miss the silly season.