tl;dr newsletter
tl;dr: the “we don’t talk about audience” edition
Or, at least, some newsrooms don't. Perhaps they don't want to hear what readers have to say…
news review
News Review: Instacash, more cash less dash for Tortoise, and Substack gets into video
Six stories from around the web that will inform your audience strategy.
Politics
Cummings and goings
Two years ago, Dominic Cummings' blog went silent — at the request of the Prime Minister. Now, he's giving us insights into the workings of government again via Substack — but with an agenda.
SEO
SEO Q&A: suggested links and microsites
If someone emails asking you to add a link to your content, what should you do? And should you let a division of your company have their own website?
OM&HB
Your favourite posts of 2021
As the old year fades into memory, and the new year is born, let's take a look back at the posts that caught your attention in 2021.
management
What should your newsroom look like in the era of hybrid working?
Some publishers are abandoning their offices. Some are trying to force staff back to their desks. But there is a middle way that could work out better for everyone.