audience engagement
Always fish where the audience swim
And other strained metaphors about the state of journalism.
audience strategy
The Media Inflection Point: a manifesto for audience centricity
The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
AI
AI and publishers: don't panic — yet
Why are publishers making fools of themselves by publishing AI content too soon? They're terrified of repeating the mistakes of the past.
podcasting
Podcasting news round-up
A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.
substack
Substack really has a Nazi problem now
In the couple of months since an Atlantic piece suggested Substack has a Nazi problem, the normally PR-savvy newsletter company has dropped the ball repeatedly. And both publishers and subscribers are quitting.
OM&HB
Your top 10 posts on OM&HB in 2023
2023 was the year of social media uncertainty, and nostalgia for publishing past. Here's which stories caught your attention.
personal
The Festive Silence
My unplanned festive break is over. Here's what happened, and where I'm going next.
Meta
Better Threads than dead
Threads has gone global by finally launching in the EU, and is beginning to add ActivityPub, connecting it to the Mastodon world. Could it be winning?
SEO
Why you're probably doing SEO wrong
Why bad SEO advice is costing publishers dearly in the Helpful Content age, and why consolidating local newspapers is a recipe for further decline.