SEO
The “Don’t Panic” edition
Stressed by poor Google News traffic? Scared that Apple is coming for your newsletters and AI for your job? Relax. It's not as bad as people claim…
Social Media
Threads: first impressions of Meta’s new Twitter competitor
Meta’s Twitter clone is here, and it’s surprisingly good. But most of all, it’s growing at an astonishing rate. Time to pay attention.
analytics
Sell the harder story, don’t just milk the easy one
Too many editors hide behind analytics when making bad choices on which stories to prioritise. And what's going on with the would-be Twitter replacements?
AI
Learning to live with AI
Generative AI is here to stay. So, the sooner we set some guidelines, and communicate them to the reader, the sooner we can start experimenting.
audience strategy
Digital News Report 2023: the social challenge for audience growth
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
analytics
Apple hits email analytics again in iOS17
Apple's stripping another analytics tool from our toolbox with new privacy features in iOS17
newsletters
When hosted newsletter platforms go bad
A bad product update can seriously ruin a newsletter writer’s day.
Journalism
Journalism’s polycrisis, explained
While the waters of digital journalism have never been calm, right now we're passing through a storm that will sink some publications — but be the making of others. Here's what's causing that tempest.