audience development
Why audience strategy is vital for any publisher
Does SEO matter? Why should we have a social strategy? What's this fuss about newsletters? Inquire within on all these questions…
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links
Five articles you need to read this morning
Because procrastination and coffee are what the morning is made for,
digital news report
Digital News Report 2021: a good crisis for the media?
Four European journalists discuss the findings of the latest edition of the annual research into news, and how it compares with their own titles' pandemic experiences.
SEO
The big shift in SEO
Search has changed more in the last few years than in the previous decade. It's time to shift your thinking.
audience engagement
A feast of audience engagement reading
Now just watch me justify that headline in the first par…
newsletters
Apple closes down open rate tracking
Apple is taking aim at one of the key newsletter metrics with software updates coming this autumn.
newsletters
An engaged newsletter audience is better than a big one
Newsletters are a great way of reaching readers — but they're granting your access to their in-boxes. Don't abuse that.
engaged journalism
Journalism needs its own post-COVID inquiry
Sure, we didn't make decisions that killed people. But could we have helped people navigate the pandemic better than we did?
subscriber bonus
Five things worth reading this evening
It's not compulsory to be by a lake while you do so, though.
culture wars
Cultural jargon is still jargon
It's easier than ever to connect with fellow journalists. But does that mean it's too easy to get disconnected from our audiences?
community management
Substack buys in community management expertise
The VC-backed newsletter firm has acquired community management consultants People & Company
newsletters
Six things I've learnt from newsletters in the last week
It's not all posturing and culture war opinion-making, you know.