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Casey Newton's shift to Substack shows how newsletters are changing
newsletters

Casey Newton's shift to Substack shows how newsletters are changing

On the day he breaks another major Facebook story, Verge tech editor Casey Newton jumps ship for the Substack way

Get some audio in your engagement strategy
audio

Get some audio in your engagement strategy

Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week…

British journalism still has a serious equality problem
diversity

British journalism still has a serious equality problem

Plenty of talented young female and BAME journalists are entering the industry — but precious few are making the top ranks. Why is that?

Journalism needs members, not readers
membership models

Journalism needs members, not readers

Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.

Journalists: do NOT upgrade to iOS14 today
iOS

Journalists: do NOT upgrade to iOS14 today

Apple's big iOS and iPad update arrives today. You do NOT want to install it today, if you use your iPhone or iPad for your journalism.

On engagement metrics and Facebook malignancy
analytics

On engagement metrics and Facebook malignancy

Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.

LinkedIn, TikTok and the dawn of the algorithm wars
LinkedIn

LinkedIn, TikTok and the dawn of the algorithm wars

LinkedIn, the dull elder sibling of Facebook and Twitter, is slowly finding new relevance. But the war over TikTok points the way to social media's future.

The secret of Apple News+ success? Knowing your content and your audience
apple

The secret of Apple News+ success? Knowing your content and your audience

What does a fried egg have to do with the Wall Street Journal and Apple News+? It's all about your most important content…

When journalists go wil… uh, solo (and other useful links)
engaged journalism

When journalists go wil… uh, solo (and other useful links)

Entrepreneurial journalism, growing subs and the GoPro surprise: 6 useful links

One Man & His Blog

Digital journalism, audience strategy & the creator economy. By Adam Tinworth

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