audience engagement
Facebook asks publishers: are you local? Paid Members Public
Ooops. He Zucked it again. For three weeks running now, Zuckerberg’s big blue monster is messing around with the Facebook and its relationship with news. This is an actual photo of audience engagement people reading the latest missive from Facebook [https://newsroom.fb.com/news/2018/01/news-feed-fyi-local-news/]: And
Twitter closing on Facebook for social traffic Paid Members Public
Interesting piece by Alex Kantrowitz for Buzzfeed yesterday. Facebook’s feed changes might be making Twitter more relevant again [https://www.buzzfeed.com/alexkantrowitz/twitter-is-sending-more-clicks-to-publishers-as-facebook] : > In October 2017, Facebook sent 4.7 visitors to publishers for every one visitor Twitter sent, according to data from SocialFlow, a publishing tool
Google knocks Facebook off the referral traffic top spot Paid Members Public
About four years ago, social traffic eclipsed traffic from search, across publishers generally. And by “social traffic”, I largely mean “Facebook”. That era appears to have passed. According to data from Parse.ly, a real-time analytics platform, Google is back on top: Conrad Lee, writing on the Parse.ly blog
Get your journalism read on Facebook with this one clever trick Paid Members Public
I’ve written before about the need for journalists to get on top of the new methods of reaching readers [https://www.onemanandhisblog.com/archives/2017/02/journalism-alt-right-culture-war-trsut-digital.html] – most especially use of social media. If you want another stark example of what failing to do so looks like, then
"Bullshit curation" is bullshit Paid Members Public
Someone has a cynicism problem [https://medium.com/@aaronloeb/you-wont-believe-what-hillary-ordered-the-dnc-to-do-to-bernie-s-brother-a344eb5bad1b#.4sjg9snuz] : > The art of good headline writing and image selection in order to get someone to click and go to a website is usually called “clickbaiting,” but I think we should call it “bullshit curation.” Oh, because clearly there’
The true meaning of "audience engagement" Paid Members Public
The true meaning of audience engagement [http://alisongow.com/2016/01/18/audience-engagement-and-newsroom-attitudes/] Alison has posted an excellent piece cutting through the “buzz wording” of “engagement”, and hitting the heart of what matters: > Audience engagement is a newsroom where the reader is considered at the start of the story
Save B2B Publishing By Loving People Paid Members Public
Putting people, not topics, at the heart of our journalism is the best way to reconnect with readers…
The Atlantic closes its comments - and makes them more important, too Paid Members Public
The Atlantic joins many other sites in turning off comments - but that doesn’t mean its abandoning reader commentary.