More WIN from my feeds. Ross Mayfield has been posting about the different styles of relationship between users that various web tools promote. One post had this wee gem:
However, traditional B2B publishing companies are still, structurally, topic-focused. Our business is built and arranged around topic silos. But people don’t live in topic silos. They have more than one interest, area of expertise and desire to communicate. And the more we try to shove those people into our pre-designated and easy-to-sell (for now) silos, the more we’ll hasten our own demise.
We need to shift the balance from topic first, person second, to person first and topic second in every element of our publishing process. Until we do that, I don’t think we’ll every escape the trap of sprinkling a wee bit of magic community dust on fundamentally Web 1.0 offerings and wondering why we struggle.
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