audience strategy
Digital News Report 2023: the social challenge for audience growth
2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.
dark social
(4)
engaged reading digest
Engaged Reading Digest: image verification, cops on TikTok — and why celebs are using a social platform you've never heard of
It's easy to get sucked into the idea that social media is mainly a promotional tool. Today's digest is a reminder that it's much more than that — for good and ill
