One Man & His Blog

Dark social is bigger than public social media

Dark social is bigger than public social media

Social sharing is done in the dark.

At least, that’s what a new report from marketing tech firm RadiumOne suggests:

According to the report, over three-quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via private Dark Social channels, such as email, text and instant messaging – versus just 23% via public social networks. When it comes to engaging with shared content, 80% of UK mobile clickbacks happen via Dark Social.

The power of e-mail coupled with the rise of messaging apps, at a guess.

You can download the full report.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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