dark social

Digital News Report 2023: the social challenge for audience growth Members Public

2023’s Reuters Institute Digital News Report makes for grim reading. But, for the savvy, audience-centric journalist, there’s opportunity here, too.

Adam Tinworth
Adam Tinworth
audience strategy

Engaged Reading Digest: image verification, cops on TikTok — and why celebs are using a social platform you've never heard of Members Public

It's easy to get sucked into the idea that social media is mainly a promotional tool. Today's digest is a reminder that it's much more than that — for good and ill

Adam Tinworth
Adam Tinworth
engaged reading digest

Dark social is bigger than public social media Members Public

Social sharing is done in the dark. At least, that’s what a new report from marketing tech firm RadiumOne [http://www.inpublishing.co.uk/news/articles/dark_social_dominates_uk_mobile_sharing_activity_10146.aspx] suggests: > According to the report, over three-quarters (77%) of publishers’ or marketers’ content

Adam Tinworth
Adam Tinworth
dark social

Dark traffic rising? No need to panic Members Public

This is not news [http://www.businessinsider.com/the-guardians-dark-social-traffic-problem-2014-10#ixzz3IHriBi5P] . The fact that people think it is is news: > The Guardian’s website is being swamped by unidentifiable “dark traffic”, and executives at the company cannot figure out where it is coming from. “Dark traffic” reflects views on a

Adam Tinworth
Adam Tinworth
analytics