digital strategy

The second age of digital journalism is over Members Public

Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.

Adam Tinworth
Adam Tinworth
Vice

The Media Inflection Point: a manifesto for audience centricity Members Public

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

Adam Tinworth
Adam Tinworth
audience strategy

The Guardian squandered its institutional knowledge of podcasts Members Public

Over a decade ago, The Guardian was a genuine innovator, launching a daily news podcast. It's revisiting that idea in 2018 - seemingly unaware that they've done it before.

Adam Tinworth
Adam Tinworth
podcasting

Süddeutsche Zeitung: selling the agile paywall with the right content Members Public

Another set of liveblogged notes from Digital Media Europe 2017. Typos, inaccuracy and howling crimes against grammar and syntax probable. Stefan Plöchinger, Digital Editor, Süddeutsche Zeitung and Editor in-Chief, SZ.de Who are Süddeutsche Zeitung [http://www.sueddeutsche.de]? They are the paper that got the Panama Papers [http://panamapapers.

Adam Tinworth
Adam Tinworth
business models

Ekstra Bladet plans for Freemium 2.0 Members Public

Another set of liveblogged notes from Digital Media Europe 2017. Typos, inaccuracy and howling crimes against grammar and syntax probable. Lisbeth Langwadt, Head of Paid Content, Ekstra Bladet – EKSTRA & Print Secrets to digital innovation… 1. You have to reorganise They used to have two silos at Ekstra Bladet [http:

Adam Tinworth
Adam Tinworth
digital strategy

The new original sin of online publishing Members Public

John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks [https://shift.newco.co/we-can-fix-this-f-cking-mess-bf6595ac6ccd#.f5u7l6i6x]: > Again, for emphasis: despite all the whizzy bang-y social media we’ve invented these past ten years,

Adam Tinworth
Adam Tinworth
analytics

Quartz passes FT & Economist in unique visitors Members Public

Quartz continues to power ahead [http://fortune.com/2016/01/21/quartz-growth/] > In an internal memo that Fortune managed to get hold of, publisher Jay Lauf said the site’s traffic rose by 65% in December to almost 17 million unique visitors, more than The Economist or the Financial

Adam Tinworth
Adam Tinworth
digital strategy

Explainer journalism and digital transformation Members Public

[http://www.onemanandhisblog.com/archives/assets_c/2014/05/bw-blogging-3751.html] You might have noted a lack of long form stuff on here in recent weeks. That’s partially because it’s marking season and I’m very busy right now, and partially because I’ve actually been publishing some

Adam Tinworth
Adam Tinworth
content strategy