membership models

A panel discussion on subscriber retention at the Future of Media Technology Conference

Publisher retention strategies: keeping your customers happy Members Public

So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.

Adam Tinworth
Adam Tinworth
Future of Media Technology
The GB News logo with currency behind it

An uncomfortable audience success story Members Public

GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.

Adam Tinworth
Adam Tinworth
audience strategy

Members’ Reads: Activist versus Journalist Members Public

Five reads for members, on a looming Google threat, the ethics of leaking WhatsApp messages and the choice the industry needs to make.

Adam Tinworth
Adam Tinworth
Journalism

Why the Streisand effect could hit The Times’s bottom line Members Public

The Times pulling a story about the prime minister shows a strange mix of deference to authority, and a disregard for its paying members. And that could be bad for subs numbers.

Adam Tinworth
Adam Tinworth
The Times

There's more to newspapers than news Members Public

You'll need more than news to build a great audience revenue model.

Adam Tinworth
Adam Tinworth
audience development

Better tools for better online communities Members Public

Five quick links about online abuse of local journalists, Facebook’s attempt to cleanse its groups, and some community-centric publishing tools.

Adam Tinworth
Adam Tinworth
online harassment

Journalism needs members, not readers Members Public

Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.

Adam Tinworth
Adam Tinworth
membership models

Engaged Reading Digest: the unexpected face of polarisation Members Public

The assumptions many people make about social media, news consumption and polarisation may not be accurate. Prepare for a surprise…

Adam Tinworth
Adam Tinworth
polarisation