audience strategy
Friday night's fine for linkin'
Lots of good stuff to read – and think about – over the weekend
membership models
(15)
Future of Media Technology
Publisher retention strategies: keeping your customers happy
So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.
audience strategy
An uncomfortable audience success story
GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
Journalism
Members’ Reads: Activist versus Journalist
Five reads for members, on a looming Google threat, the ethics of leaking WhatsApp messages and the choice the industry needs to make.
The Times
Why the Streisand effect could hit The Times’s bottom line
The Times pulling a story about the prime minister shows a strange mix of deference to authority, and a disregard for its paying members. And that could be bad for subs numbers.
audience development
There's more to newspapers than news
You'll need more than news to build a great audience revenue model.
online harassment
Better tools for better online communities
Five quick links about online abuse of local journalists, Facebook’s attempt to cleanse its groups, and some community-centric publishing tools.
membership models
Journalism needs members, not readers
Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.
polarisation
Engaged Reading Digest: the unexpected face of polarisation
The assumptions many people make about social media, news consumption and polarisation may not be accurate. Prepare for a surprise…