mobile strategy
Engaged Reading Digest: walking up the subs hill, radicalization on Reddit and more Paid Members Public
More useful reads from the audience engagement mines.
Google search goes mobile first - desktop database relegated Paid Members Public
Google is going to make its forthcoming mobile search index its primary dataset [http://searchengineland.com/google-divide-index-giving-mobile-users-better-fresher-content-261037] : > Google is going to create a separate mobile index within months, one that will be the main or “primary” index that the search engine uses to respond to queries. A separate desktop
Facebook Instant Articles for all publishers, come April Paid Members Public
Interesting news from the folks at Facebook – Instant Articles for all [http://media.fb.com/2016/02/17/opening-up-instant-articles/]: > We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere
Welcome to a mobile-only world for journalism Paid Members Public
Catalina Albeanu reporting on the National Readership Survey results [https://www.journalism.co.uk/news/nrs-most-of-national-audience-now-mobile-only-at-4-uk-newspapers/s2/a566249/] : > Some 56.9 per cent of Independent readers access the title only from their smartphones or tablets, followed by 53.2 per cent at the Daily Mirror, 51.5 per cent
Publishers missed mobile - and notifications are the next opportunity Paid Members Public
Possibly the most depressing paragraph [https://www.journalism.co.uk/news/guardian-s-executive-editor-of-digital-mobile-has-snuck-up-on-us-/s2/a565489/] I’ve read in a long time: > Speaking on the panel at the launch of the report in London, the Guardian’s executive editor of digital Aron Pilhofer said “mobile has snuck up” on publishers
From digital pounds to mobile pennies Paid Members Public
The mobile problem [http://adage.com/article/digital/publishers-stare-sh-t-mobile-moment/297017/]: > Last year, mobile constituted 60% of time spent on digital, up from 53% in 2013, according to ComScore. Yes, this mobile explosion is helping goose traffic at media sites. But they’re failing to monetize it quickly enough, resulting
Facebook's Instant Articles - an instant opportunity (with a price) Paid Members Public
Facebook is offering publishers another Faustian bargain. Will they accept?
Beware Facebookers bearing gifts… Paid Members Public
There’s a fascinating piece from David Carr on the New York Times website today, looking at the relationship between Facebook and news publishers [http://www.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html?referrer=&_r=1] . But it needs to be read with caution. Some parts of
