mobile strategy

Engaged Reading Digest: walking up the subs hill, radicalization on Reddit and more Members Public

More useful reads from the audience engagement mines.

Adam Tinworth
Adam Tinworth
engaged journalism

Google search goes mobile first - desktop database relegated Members Public

Google is going to make its forthcoming mobile search index its primary dataset [http://searchengineland.com/google-divide-index-giving-mobile-users-better-fresher-content-261037] : > Google is going to create a separate mobile index within months, one that will be the main or “primary” index that the search engine uses to respond to queries. A separate desktop

Adam Tinworth
Adam Tinworth
Google

Facebook Instant Articles for all publishers, come April Members Public

Interesting news from the folks at Facebook – Instant Articles for all [http://media.fb.com/2016/02/17/opening-up-instant-articles/]: > We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere

Adam Tinworth
Adam Tinworth
Facebook

Welcome to a mobile-only world for journalism Members Public

Catalina Albeanu reporting on the National Readership Survey results [https://www.journalism.co.uk/news/nrs-most-of-national-audience-now-mobile-only-at-4-uk-newspapers/s2/a566249/] : > Some 56.9 per cent of Independent readers access the title only from their smartphones or tablets, followed by 53.2 per cent at the Daily Mirror, 51.5 per cent

Adam Tinworth
Adam Tinworth
mobile

Publishers missed mobile - and notifications are the next opportunity Members Public

Possibly the most depressing paragraph [https://www.journalism.co.uk/news/guardian-s-executive-editor-of-digital-mobile-has-snuck-up-on-us-/s2/a565489/] I’ve read in a long time: > Speaking on the panel at the launch of the report in London, the Guardian’s executive editor of digital Aron Pilhofer said “mobile has snuck up” on publishers

Adam Tinworth
Adam Tinworth
Buzzfeed

From digital pounds to mobile pennies Members Public

The mobile problem [http://adage.com/article/digital/publishers-stare-sh-t-mobile-moment/297017/]: > Last year, mobile constituted 60% of time spent on digital, up from 53% in 2013, according to ComScore. Yes, this mobile explosion is helping goose traffic at media sites. But they’re failing to monetize it quickly enough, resulting

Adam Tinworth
Adam Tinworth
business models

Facebook's Instant Articles - an instant opportunity (with a price) Members Public

Facebook is offering publishers another Faustian bargain. Will they accept?

Adam Tinworth
Adam Tinworth
Facebook

Beware Facebookers bearing gifts… Members Public

There’s a fascinating piece from David Carr on the New York Times website today, looking at the relationship between Facebook and news publishers [http://www.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html?referrer=&_r=1] . But it needs to be read with caution. Some parts of

Adam Tinworth
Adam Tinworth
david carr